In a previous post, “Video Online is Picking Up Steam”, I discussed the growing success of Youtube in 2009 and how many experts believe that 2010 will be a great year for online video marketing. There are a few ways you can use online video to improve your business this year.
First, make your videos viewable on mobile devices. You should capitalize on the millions of smart phones users that have the ability to stream videos from the web.
Second, utilize online video on your web site to sell your product, brand, or business. Let’s say you have a business that sells state-of-the-art kitchen knives. You could add an embedded video on your website that describes your company, shows the knife in action, and features some top cooks that endorse the product. Another benefit of having embedded videos on your web site is that customers can share the videos via Facebook and Twitter. Here, the customers basically do the marketing for you.
Third, use video in your online advertisements. Every ad has pictures and text to present a product. By having a video ad, your brand will stand out and be more engaging for customers. Studies indicate that customers are more likely to visit your web site and make a purchase after watching an online video advertisement versus an online picture advertisement. This is a great way to boost sales and effectively direct traffic to your web site.
Fourth, use video to interact with existing customers. You could maintain customer engagement by having a video explaining how to sharpen or use the knives. I guarantee this will improve customer satisfaction and enhance brand loyalty.
In summary, taking advantage of online video marketing is a great way to stay ahead of the game. It is a hot trend that will give your business a boost.
Original Article: http://mashable.com/2009/12/09/business-video-tips/